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Rates and Specifications (Second Quarter, 2008)
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| Maximum Exposure |
728x90 Leaderboard | 300x250 Medium Tile | 160x600 Wide Skyscraper
|
| Monthly Impressions |
Cost Per 1,000 Impressions (CPM) |
Total Monthly Investment |
| 10,000 |
$50 |
$500 |
| 20,000 |
$45 |
$900 |
| 30,000 |
$41 |
$1,230 |
| 50,000 |
$33 |
$1,650 |
| 100,000 |
$26 |
$2,600 |
| 500,000 |
$20 |
$10,000 |
| 1,000,000 |
$15 |
$15,000 |
|
(All publishers support one of: 728x90 Leaderboard, 300x250 Medium Tile or 160x600 Wide Skyscraper) |
| Market Leader |
120x240 Vertical Banner
|
| Monthly Impressions |
Cost Per 1,000 Impressions (CPM) |
Total Monthly Investment |
| 10,000 |
$30 |
$300 |
| 20,000 |
$27 |
$540 |
| 30,000 |
$24 |
$720 |
| 50,000 |
$19 |
$950 |
| 100,000 |
$16 |
$1,600 |
| 500,000 |
$12 |
$6,000 |
| 1,000,000 |
$9 |
$9,000 |
|
| Market Awareness |
120x90 Button
|
| Monthly Impressions |
Cost Per 1,000 Impressions (CPM) |
Total Monthly Investment |
| 10,000 |
$25 |
$250 |
| 20,000 |
$23 |
$460 |
| 30,000 |
$21 |
$630 |
| 50,000 |
$17 |
$850 |
| 100,000 |
$13 |
$1,300 |
| 500,000 |
$10 |
$5,000 |
| 1,000,000 |
$7 |
$7,000 |
|
| Market Presence |
120x60 Button
|
| Monthly Impressions |
Cost Per 1,000 Impressions (CPM) |
Total Monthly Investment |
| 10,000 |
$20 |
$200 |
| 20,000 |
$18 |
$360 |
| 30,000 |
$16 |
$480 |
| 50,000 |
$13 |
$650 |
| 100,000 |
$10 |
$1,000 |
| 500,000 |
$8 |
$4,000 |
| 1,000,000 |
$6 |
$6,000 |
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