These days, taking pictures on our phones is as much a part of our day-to-day as eating. We’re constantly snapping photos of our lives, our kids, and our food and sharing it with the world. This is especially true when we’re traveling.

For tourism businesses, this is a great opportunity to take

5 social listening tips to help find out what your customers love (or don’t) about you.

Do you know what your customers like about your business? Or, maybe a better question: do you know what they don’t like? “Of course,” you might say, “I talk to my customers, y’know.” Yeah, it’s great that you’re

Let’s take a moment to think about how we, as visitors, plan our trips. How early do we begin researching ideas about what we’ll want to do, where we’ll want to eat? When do we actually book our travel and lodging? And what kind of on-the-go research are we doing on our phones after we’re in the

Locals play a huge role in your success. They know your destination just like you do, they're considered unbiased experts by visitors, and visitors definitely sit up and take notice when a local leaves an online review for your business or shares their experience on social media. Lean into those

Featuring Christine Livingston, assistant director, Indiana Dunes Tourism

Last summer, we published a DTN Flight Plan series all about road-tripping, the surge of drive tourism in the wake of the pandemic. And throughout my research on the topic, I was intrigued. I’d long been looking for an

Every business has something that makes it stand out, something that sets it apart from all the other businesses in the area. We like to think of it as a fingerprint, something that only you’ve got to offer your visitors. Because it’s unique to you, highlight and celebrate it to drive your business

Boy, oh boy, the pandemic has really made a mess of things for our brewery neighbors, hasn’t it? Even after tourism started to pick up again this summer, regional restaurant restrictions and mandates hindered capacity for brewpubs and taprooms, forcing craft breweries to turn their sights to

With the holidays coming soon, try a creative approach to fulfill customers’ gifting needs. Many shoppers actively look for gifts that provide the recipient with a fun experience instead of an object, so we’re * literally * suggesting that you think outside the (gift) box this year! Offering these

We love perusing social media channels and customer comments, and discovering that the experience matches those expectations or is even better when we visit in person. Well-crafted web content, social media posts, and even your customer’s review comments contribute immensely to how well your value

As visitors gear up for winter and holiday travel, businesses are clamoring for the attention of visitors and their (eventual) in-market spending. But let’s not forget the most beloved of all holiday pastimes: online shopping! These days, tourism businesses have plenty of opportunities to create