One of my favorite positive outcomes of the economic collapse in the wake of the COVID-19 pandemic was the booming level of support for local businesses. “Shop local” was already a hot topic before COVID hit. Our communities were increasingly supporting locally-owned and locally-grown businesses.
Author: Kurtis Durfey
Kurtis is a seasoned marketer with eight years of experience working in travel and tourism, bachelor degrees in advertising and graphic design and a master degree in business. He’s a vocal shop-local advocate and passionate about helping small- and medium-businesses succeed in the tourism space. He appreciates a good microbrew, Mexican food, and local cafés and he loves the outdoors. Kurtis lives with his family in beautiful Bend, Oregon.
Updating your listing copy for hyper-relevance
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One of the biggest benefits of digital content is the ability to be agile with our messaging: in times of flux, businesses can quickly shift their messaging to better align with changing customer needs.
This is especially true as we brace for the expected resurgence of visitors following COVID-19
COVID-19 is still here. And YES, you should be marketing.
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As vaccinations make their way across the US, businesses in tourism and travel eagerly await some signs of lift in tourism and travel. And we’re here to say, “visitors are coming!”
Aggregate data from the websites of destination marketing organizations (DMOs) indicate an increased level of interest
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