Emotional headlines really do increase engagement, and CoSchedule can prove it. The marketing planning software company studied why a headline was shared; a topic covered on Simpleview’s Layover Live. Digital Content Editor, Amber Gallegos, discussed the article with Jason Swick, VP of Digital
Tag - click-through
So you have your digital ad campaign running on your official tourism website. Impressions are high. Click-through rates are well above the industry average. But new revenue generated from your ad program is only trickling in. While the ads appear to be performing well, there is a disconnect between