Featuring Christine Livingston, assistant director, Indiana Dunes Tourism
Last summer, we published a DTN Flight Plan series all about road-tripping, the surge of drive tourism in the wake of the pandemic. And throughout my research on the topic, I was intrigued. I’d long been looking for an
So you have your digital ad campaign running on your official tourism website. Impressions are high. Click-through rates are well above the industry average. But new revenue generated from your ad program is only trickling in. While the ads appear to be performing well, there is a disconnect between