One of my favorite positive outcomes of the economic collapse in the wake of the COVID-19 pandemic was the booming level of support for local businesses. “Shop local” was already a hot topic before COVID hit. Our communities were increasingly supporting locally-owned and locally-grown businesses.
Tag - digital advertising
Updating your listing copy for hyper-relevance
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- Digital Marketing
One of the biggest benefits of digital content is the ability to be agile with our messaging: in times of flux, businesses can quickly shift their messaging to better align with changing customer needs.
This is especially true as we brace for the expected resurgence of visitors following COVID-19
COVID-19 is still here. And YES, you should be marketing.
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- Advertising
As vaccinations make their way across the US, businesses in tourism and travel eagerly await some signs of lift in tourism and travel. And we’re here to say, “visitors are coming!”
Aggregate data from the websites of destination marketing organizations (DMOs) indicate an increased level of interest
From the End of the Alphabet to Top 10 Restaurant Listing: Featured Listings at Work.
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- Advertising, Destination Travel Network, Digital Marketing
You’ve probably seen them. Restaurants tucked inside hotels. These eateries not only serve the out-of-town guests, but also welcome locals to come in for a meal. That’s the case for Woodfire Bar + Grille. This traditional steakhouse with a modern twist serves only the finest cuts of locally sourced
Susan Rader is a one-woman show at the Franklin County Visitors Center. When she joined this community owned travel center in Kansas, she inherited the paid digital content program offered by the Kansas Office of Tourism & Travel powered by Destination Travel Network. A program that is getting the
Brand-New Innkeepers Find Advertising Success on ExploreAsheville.com.
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- Case Studies, Advertising, Destination Travel Network, Digital Marketing
Dan and Diane Rogers fell in love with Asheville when Diane’s parents retired there. The couple packed up and moved from Georgia, becoming the innkeepers of Pinecrest Bed & Breakfast in 2016. He was in sales, she was a project engineer, become stay-at-home mom turned into a tax preparer and
Farm-to-Table Tour Operator Grows Her Business with Page Sponsor on a DMO Website.
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- Destination Travel Network, Digital Marketing, Advertising
Foodtopia! That’s what the locals call the food scene in Asheville, North Carolina. This community of culinary collaborators craft experiences to nurture your soul. One such culinary mastermind is Ann D. Stauss, owner and operator of Asheville Farm to Table Tours, one of only two tour companies of
Paid Digital Content on DMO Website Delivers Referral Clicks to Non-Profit Space Centre
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- Digital Marketing, Advertising
Like no place on Earth. That’s the H.R. MacMillan Space Centre. This non-profit community resource brings the wonders of space to Vancouver, BC, visitors from around the globe. Through innovative programming, exhibits and activities, the staff here are inspiring sustained interest in the fields of
Tap Into Emotions to Increase Referral Clicks.
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- Digital Marketing
Emotional headlines really do increase engagement, and CoSchedule can prove it. The marketing planning software company studied why a headline was shared; a topic covered on Simpleview’s Layover Live. Digital Content Editor, Amber Gallegos, discussed the article with Jason Swick, VP of Digital
Taking Conferences to the Track: Paid Content on DMO Website Lands Events at LeMans Indoor Karting.
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- Digital Marketing, Destination Travel Network
Go-karts aren’t just for kids anymore. Take LeMans Indoor Karting for example. These gasoline fueled karts can go 50 mph! And they are not only for adults, but can accommodate kids as young as eight. Last year, Rick Gaan and his wife June built the largest indoor track in the southeast. What’s more,
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