It’s November, and I’d wager you’re starting to think about updating your content to highlight your winter offerings. The summery photos we saw of sandy, sunny days, poolside fun, and kids smothered in ice cream have been replaced with those of snowy windows, holiday sweaters, and fireside laughter.
Tag - marketing trends
Create marketing that inspires
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Americans are traveling again, and ready to be inspired as they plan their next vacation. What’s the best way to grab their attention? Inspiring content and experiential promises.
Elevate your visitor content with these four tips:
- Make it inspirational.
- Make it beautiful.
- Make it attainable.
- Make
5 tips to convert road-tripping visitors into return (maybe lifetime) customers
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We’re all creatures of habit, but the idea of traveling again is...exciting! Three-quarters of Americans say they’ll take a vacation or getaway within the next three months, while 15.3% plan to take a business trip and 7.5% will travel for a conference or convention. Many of those planning vacations
Customer service, long drives with kids, and the COVID-fatigued summer visitor
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2021 is the year of the road trip, the return of cramped car rides, nonstop fast food, and “I’m not touching you…” sibling teasing marathons. All of this is compounded by the fact that we’ve already spent a majority of the last year and a half together. With this in mind, tourism businesses need to
One of my favorite positive outcomes of the economic collapse in the wake of the COVID-19 pandemic was the booming level of support for local businesses. “Shop local” was already a hot topic before COVID hit. Our communities were increasingly supporting locally-owned and locally-grown businesses.
Updating your listing copy for hyper-relevance
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One of the biggest benefits of digital content is the ability to be agile with our messaging: in times of flux, businesses can quickly shift their messaging to better align with changing customer needs.
This is especially true as we brace for the expected resurgence of visitors following COVID-19
COVID-19 is still here. And YES, you should be marketing.
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As vaccinations make their way across the US, businesses in tourism and travel eagerly await some signs of lift in tourism and travel. And we’re here to say, “visitors are coming!”
Aggregate data from the websites of destination marketing organizations (DMOs) indicate an increased level of interest
Tap Into Emotions to Increase Referral Clicks.
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Emotional headlines really do increase engagement, and CoSchedule can prove it. The marketing planning software company studied why a headline was shared; a topic covered on Simpleview’s Layover Live. Digital Content Editor, Amber Gallegos, discussed the article with Jason Swick, VP of Digital
Native Advertising: What Every Business Needs to Know.
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- Advertising, Digital Marketing, Destination Travel Network
Photo by Matthew Henry from Burst
If you’re trying to break through the marketing clutter online without annoying your customer (and who isn’t), native advertising is the best way to be seen without standing out. Counterintuitive, right? Let me explain.
Flashy and obnoxious banner ads over the
Unless you’ve gone off the grid, you have heard and seen, “Go mobile to get the millennials!” You’ve probably also asked yourself, “Who are these millennials and why should I care anyway?” If you’ve bought into the stereotypes that this generation is just a group of lazy job hoppers addicted to
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