5 social listening tips to help find out what your customers love (or don’t) about you.

Do you know what your customers like about your business? Or, maybe a better question: do you know what they don’t like? “Of course,” you might say, “I talk to my customers, y’know.” Yeah, it’s great that you’re

Let’s take a moment to think about how we, as visitors, plan our trips. How early do we begin researching ideas about what we’ll want to do, where we’ll want to eat? When do we actually book our travel and lodging? And what kind of on-the-go research are we doing on our phones after we’re in the

Locals play a huge role in your success. They know your destination just like you do, they're considered unbiased experts by visitors, and visitors definitely sit up and take notice when a local leaves an online review for your business or shares their experience on social media. Lean into those

Featuring Christine Livingston, assistant director, Indiana Dunes Tourism

Last summer, we published a DTN Flight Plan series all about road-tripping, the surge of drive tourism in the wake of the pandemic. And throughout my research on the topic, I was intrigued. I’d long been looking for an