Let’s take a moment to think about how we, as visitors, plan our trips. How early do we begin researching ideas about what we’ll want to do, where we’ll want to eat? When do we actually book our travel and lodging? And what kind of on-the-go research are we doing on our phones after we’re in the
Author: Kathleen Johnson
Kathleen has worked in the travel and tourism industry since 2013, with most of that time spent honing her content expertise and tailoring solutions to individual clients. She holds a bachelor's degree in British literature, and master's degrees in Seventeenth Century British history and Conservation of Historic Objects. She's passionate about using language to effectively communicate and connect people. She's equally passionate about being an aunt to her nieces and nephews, traveling, all things British, and creating memories with her loved ones.
Love your locals
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- Destination Travel Network
Locals play a huge role in your success. They know your destination just like you do, they're considered unbiased experts by visitors, and visitors definitely sit up and take notice when a local leaves an online review for your business or shares their experience on social media. Lean into those
Every business has something that makes it stand out, something that sets it apart from all the other businesses in the area. We like to think of it as a fingerprint, something that only you’ve got to offer your visitors. Because it’s unique to you, highlight and celebrate it to drive your business
Giving the gift of a memorable experience
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- Destination Travel Network
With the holidays coming soon, try a creative approach to fulfill customers’ gifting needs. Many shoppers actively look for gifts that provide the recipient with a fun experience instead of an object, so we’re * literally * suggesting that you think outside the (gift) box this year! Offering these
We love perusing social media channels and customer comments, and discovering that the experience matches those expectations or is even better when we visit in person. Well-crafted web content, social media posts, and even your customer’s review comments contribute immensely to how well your value
5 tips to convert holiday visitors before they're even in-market
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As visitors gear up for winter and holiday travel, businesses are clamoring for the attention of visitors and their (eventual) in-market spending. But let’s not forget the most beloved of all holiday pastimes: online shopping! These days, tourism businesses have plenty of opportunities to create
Tucson’s ‘sol’ food is good for the soul
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Here in Tucson, we love food. Really, really love it. And we’re lucky to have flavors from every corner of the world to enjoy. But one of the most noteworthy aspects of Tucson’s food scene (and there are a LOT to choose from!) is how many different ways local flavors are used all over the city.
We all want to be kind to the earth in our everyday lives, and our travel experiences are no exception. There are many ways to incorporate sustainable practices in your business and market them to appeal to a sustainability-minded visitor. Check out these practices to emphasize sustainable wellness
Many of us have bonded even more closely with our pets during the pandemic, and quite a few have even welcomed a new pet into our homes. Now that we’re traveling again, we want to take Fido and Fluffy along with us. But traveling with pets requires a different kind of planning to ensure that
Post-pandemic bucket lists: helping travelers check off their items
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2020 — the year that put the hard brakes on our travel plans and gave us time to daydream about everything we’d rather be doing than staying home. As we start to put it behind us, there’s a long list of things we promised ourselves we’d do after the pandemic — our post-pandemic bucket lists!!
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