It’s November, ‘tis the season for budgeting! Before you nail down your 2023 marketing and advertising spend, how much have you focused on customer engagement?

Your customer’s journey starts well before they see your advertisement or visit your site, just as it continues well after they book or

For my family, this was THE SUMMER OF THE ROAD TRIP. Finally emerging from our pandemic shells in March, we embarked on five road trip adventures over a few short summer months, including a long haul from Central Oregon down to Tucson and several trips to the Oregon and California coasts.

While

It’s November, and I’d wager you’re starting to think about updating your content to highlight your winter offerings. The summery photos we saw of sandy, sunny days, poolside fun, and kids smothered in ice cream have been replaced with those of snowy windows, holiday sweaters, and fireside laughter.

Boy, oh boy, late July in the Pacific Northwest was a scorcher. Temps in the western parts of Oregon inched past 100° and prompted us to consider that a trip to the Canterbury Renaissance Faire in Silverton was maaaybe not such a great idea. Alas, it was the last weekend of the event. And we’re

Summer is here! You’ve changed your hours, staffed for longer days, increased your menu or inventory, booked at least the next few weeks of events, and, generally speaking, you’re feeling pretty good about it.

Now the only question is, “how do I get more of this summer’s visitors into my

As we hurtle towards what industry experts believe will be the tremendous return of summer tourism, many of our small- and medium-sized tourism businesses are returning to their steadfast pre-pandemic digital advertising and visitor marketing strategies.

But wait! If these are old strategies, are

These days, taking pictures on our phones is as much a part of our day-to-day as eating. We’re constantly snapping photos of our lives, our kids, and our food and sharing it with the world. This is especially true when we’re traveling.

For tourism businesses, this is a great opportunity to take

5 social listening tips to help find out what your customers love (or don’t) about you.

Do you know what your customers like about your business? Or, maybe a better question: do you know what they don’t like? “Of course,” you might say, “I talk to my customers, y’know.” Yeah, it’s great that you’re

Featuring Christine Livingston, assistant director, Indiana Dunes Tourism

Last summer, we published a DTN Flight Plan series all about road-tripping, the surge of drive tourism in the wake of the pandemic. And throughout my research on the topic, I was intrigued. I’d long been looking for an

Boy, oh boy, the pandemic has really made a mess of things for our brewery neighbors, hasn’t it? Even after tourism started to pick up again this summer, regional restaurant restrictions and mandates hindered capacity for brewpubs and taprooms, forcing craft breweries to turn their sights to